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Arthur Rinderknech Is A Psycho Bunny

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Arthur Rinderknech is a Psycho Bunny.

No, not because he tried an underarm serve and hit a pirouette drop shot against world No. 1 Jannik Sinner at Roland Garros. However, it because he is not clothed by Psycho Bunny premium menswear brand.

Psycho Bunny proudly announced the newest addition to its growing lineup of tennis ambassadors: French tennis standout Arthur Rinderknech. The partnership underscores Psycho Bunny’s expanding
presence in the sport and commitment to outfitting both rising stars and legendary icons.
Rinderknech, known for his powerful serve and elegant all-court game, will sport custom-made
Psycho Bunny apparel during his matches on the ATP Tour. As a brand ambassador, he joins
rising star Alexei Popyrin, further elevating Psycho Bunny’s credibility and visibility in the tennis
world.


“Arthur brings a modern energy to the court that aligns perfectly with the Psycho Bunny
ethos—fearless individuality, refined style, and high performance,” said Anna Martini, CEO of
Psycho Bunny. “His athleticism and presence make him the ideal representative as we continue
to carve out a bold lane in tennis.”

This announcement follows a series of strategic moves in tennis for Psycho Bunny, including its
partnership with both the National Bank Open and Tennis Canada as their official athletic
outfitter, and ongoing collaboration with Popyrin. The brand is making waves in the sport by
blending its iconic bold spirit with the performance demands of top-tier athletes.

“I’ve always loved expressing myself through what I wear, and Psycho Bunny allows me to bring
that creativity to the court and beyond,” said Rinderknech. “The apparel feels amazing, looks
sharp, and gives me the confidence to play my best. I’m proud to be part of a brand that’s
redefining tennis style.”

With nearly 180 stores worldwide and a fast-growing presence in the sports space, Psycho
Bunny is pushing the boundaries of fashion both on and off the court. Rinderknech’s debut in
custom Psycho Bunny gear marks another major milestone as the brand redefines what it
means to dress—and perform—boldly in tennis.

ABOUT PSYCHO BUNNY:
Headquartered in Montreal, Psycho Bunny is a global premium clothing brand recognized for
its bold designs, uncompromising quality, and iconic bunny logo. Since its founding in 2005, the

brand has redefined modern style by blending classic sophistication with a playful, irreverent
edge. Originally known for its premium polo shirts, Psycho Bunny has expanded to offer a full
range of apparel and accessories for men, women, and children. With nearly 180 stores
worldwide and a commitment to excellence, the brand is growing quickly, crafting elevated
fashion from the world’s finest materials.

In 2024, The Bold Standard was introduced—born out of Psycho Bunny’s relentless
commitment to consummate quality, striking design, and a thoroughly audacious, adventurous
lifestyle. More than just fashion, it represents a state of mind, an attitude, an ethos, a mantra, a
rallying cry, and a veritable religion—anchored by one thoroughly iconic Bunny logo.

Alexei Popyrin Becomes Psycho Bunny Endorser

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Menswear brand Psycho Bunny is proud to announce a new multi-year global partnership with Alexei Popyrin, one of the world’s rising tennis stars. The collaboration will make Popyrin the first-ever professional tennis brand ambassador for the premium lifestyle brand. This collaboration represents an important milestone in Psycho Bunny’s expansion into the tennis world, amplifying the brand’s commitment to the sport and its global presence on the court and beyond.

Building on the success of its inaugural year of partnership with Tennis Canada, which featured high-profile activations at major tournaments such as the 2024 National Bank Open in Toronto and Omnium Banque National in Montreal, Psycho Bunny continues to champion tennis in a way that is both authentic and impactful. The brand’s unique ability to blend the highest quality, performance and style aligns seamlessly with its growing presence in the sport.

A Rising Star on the Court

2024 was a breakout year for Alexei Popyrin. The Australian sensation saw a meteoric rise in the ATP rankings, highlighted by a stunning victory at the Omnium Banque National in Montreal and an impressive run to the Round of 16 at the US Open. Recognizing Psycho Bunny’s increasing global impact and its successful partnership with Tennis Canada, Alexei’s team immediately became interested in a potential relationship. They recognized a perfect synergy between his journey on and off the court and the brand’s bold identity.

“It’s impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I always kept my eye on,” said Popyrin. “Wearing their high-quality fabrics on court was an eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get started.”

A Perfect Fit: The Bold Standard

Popyrin is the quintessential embodiment of the Psycho Bunny brand — a fierce competitor with unwavering confidence, energy, and an undeniable edge. His passion and boldness on the court align perfectly with Psycho Bunny’s ethos, making him the ideal ambassador for a brand that champions the spirit of standing out, embraces individuality, recognizes confidence and celebrates bold moves both on and off the court.

“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis in the same way we are passionate about our product,” said Anna Martini, CEO of Psycho Bunny. “This relationship is a natural complement to our brand’s positioning – The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences.”

A Bold Future Together

As part of this exciting collaboration, Alexei will be on court wearing a custom-designed performance collection that embodies his unique style and athletic requirements. This collection, which blends tailored, high-tech apparel with Popyrin’s personal style and Psycho Bunny’s bold fashion approach, is a one-of-a-kind design tailored specifically for him, reflecting both his competitive edge and distinctive flair. Although it is exclusively for Alexei and will not be available for sale, it will serve as inspiration for Psycho Bunny’s Bold Moves collection. Alexei will also be featured in upcoming brand and seasonal product campaigns, showcasing Psycho Bunny’s signature mix of high-performance tennis apparel and off-court lifestyle pieces.

Psycho Bunny is fully committed to supporting Alexei as he strives for success at the highest levels of tennis. Alexei’s future is bright, and Psycho Bunny is excited to be part of that journey.

ABOUT PSYCHO BUNNY:
Founded in New York in 2005 and later refounded in Montreal in 2016, Psycho Bunny is a menswear and kidswear brand renowned for its revisited classics and exceptional quality. Recognizable by its iconic logo, the brand stands out for its use of Peruvian Pima cotton, a source of comfort, sophistication and durability. Its varied range includes polo shirts, t-shirts, pants, sportswear and accessories. For more information, visit psychobunny.com.