Arthur Rinderknech Is A Psycho Bunny

Arthur Rinderknech is a Psycho Bunny.

No, not because he tried an underarm serve and hit a pirouette drop shot against world No. 1 Jannik Sinner at Roland Garros. However, it because he is not clothed by Psycho Bunny premium menswear brand.

Psycho Bunny proudly announced the newest addition to its growing lineup of tennis ambassadors: French tennis standout Arthur Rinderknech. The partnership underscores Psycho Bunny’s expanding
presence in the sport and commitment to outfitting both rising stars and legendary icons.
Rinderknech, known for his powerful serve and elegant all-court game, will sport custom-made
Psycho Bunny apparel during his matches on the ATP Tour. As a brand ambassador, he joins
rising star Alexei Popyrin, further elevating Psycho Bunny’s credibility and visibility in the tennis
world.

“Arthur brings a modern energy to the court that aligns perfectly with the Psycho Bunny
ethos—fearless individuality, refined style, and high performance,” said Anna Martini, CEO of
Psycho Bunny. “His athleticism and presence make him the ideal representative as we continue
to carve out a bold lane in tennis.”

This announcement follows a series of strategic moves in tennis for Psycho Bunny, including its
partnership with both the National Bank Open and Tennis Canada as their official athletic
outfitter, and ongoing collaboration with Popyrin. The brand is making waves in the sport by
blending its iconic bold spirit with the performance demands of top-tier athletes.

“I’ve always loved expressing myself through what I wear, and Psycho Bunny allows me to bring
that creativity to the court and beyond,” said Rinderknech. “The apparel feels amazing, looks
sharp, and gives me the confidence to play my best. I’m proud to be part of a brand that’s
redefining tennis style.”

With nearly 180 stores worldwide and a fast-growing presence in the sports space, Psycho
Bunny is pushing the boundaries of fashion both on and off the court. Rinderknech’s debut in
custom Psycho Bunny gear marks another major milestone as the brand redefines what it
means to dress—and perform—boldly in tennis.

ABOUT PSYCHO BUNNY:
Headquartered in Montreal, Psycho Bunny is a global premium clothing brand recognized for
its bold designs, uncompromising quality, and iconic bunny logo. Since its founding in 2005, the

brand has redefined modern style by blending classic sophistication with a playful, irreverent
edge. Originally known for its premium polo shirts, Psycho Bunny has expanded to offer a full
range of apparel and accessories for men, women, and children. With nearly 180 stores
worldwide and a commitment to excellence, the brand is growing quickly, crafting elevated
fashion from the world’s finest materials.

In 2024, The Bold Standard was introduced—born out of Psycho Bunny’s relentless
commitment to consummate quality, striking design, and a thoroughly audacious, adventurous
lifestyle. More than just fashion, it represents a state of mind, an attitude, an ethos, a mantra, a
rallying cry, and a veritable religion—anchored by one thoroughly iconic Bunny logo.