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Miami Open

The 5 Best Non-Grand Slam Tennis Tournaments to Attend

August 11, 2026 by tennisbloggers Leave a Comment

The Grand Slams get all the headlines, but ask any hardcore tennis fan where their favorite week on tour actually is, and odds are it’s not Wimbledon or the US Open. When it comes to the best non-Grand Slam tennis tournaments, the appeal is obvious: smaller crowds, cheaper tickets, closer access to the players, and — in some cases — better weather and better food. Here are five non-Slam events that deliver a tennis experience every bit as memorable as a major, without the major price tag or the major crowds.

best non-grand slam tennis tournaments. Indian Wells.
Indian Wells

1. Indian Wells (BNP Paribas Open)

Often called the “fifth Slam” for a reason, Indian Wells is a fixture on any list of the best non-Grand Slam tennis tournaments. It draws enormous crowds — routinely topping 400,000 fans across the two-week event — while still offering something the actual Slams can’t: space. The grounds are sprawling, the desert backdrop is stunning, and the practice courts put you close enough to top players to actually hear them talking to their coaches. Add in California weather in March and genuinely great food vendors, and it’s easy to see why players and fans alike treat this as the best-run tournament outside the majors.

2. Miami Open

The other half of the U.S. hard-court “Sunshine Double,” Miami draws over 300,000 fans to Hard Rock Stadium’s grounds and pairs top-tier tennis with a genuine party atmosphere. It’s less about the tennis-purist experience of Indian Wells and more about the show — South Beach energy, celebrity sightings, and a crowd that’s as much there for the scene as the sport. If you want a tennis trip that doubles as a vacation, this is it.

3. Rolex Paris Masters

The lone indoor Masters 1000 on the calendar, and one of the most atmospheric events among the best non-Grand Slam tennis tournaments. Held at the Accor Arena, it draws more than 100,000 spectators over the week for the final big push toward the ATP Finals qualification race. Being indoors changes everything about the vibe — loud, close, and intense in a way outdoor tournaments can’t replicate. Late-season stakes mean every match matters, with players fighting for their spot in the year-end top eight.

4. Italian Open (Rome)

Foro Italico is, without question, one of the most beautiful venues in tennis — marble statues, ancient architecture, and a clay-court atmosphere that feels distinctly Roman. The crowd here is famously passionate (and famously loud for Italian players), and the mid-May timing means warm weather without the peak-summer crush of Wimbledon or the US Open. Pair a few days of tennis with a trip through Rome itself, and it’s hard to beat as a tennis vacation.

5. Canadian Open (National Bank Open — Montreal/Toronto)

Alternating between Montreal and Toronto each year, the Canadian Open has become a genuine highlight of the summer hard-court swing. It’s the final big tune-up before the US Open, which means draws stacked with top players sharpening their game under real pressure. Ticket prices remain far more approachable than the Slams, the cities themselves are worth the trip on their own, and the tournament has built a reputation for close, high-quality matches as players jockey for form heading into New York.

Honorable Mentions

A few others deserve a nod among the best non-Grand Slam tennis tournaments: the Madrid Open, played at altitude on blue clay-adjacent courts with a raucous Spanish crowd; the Cincinnati Open, the most direct US Open tune-up with a laid-back Midwest charm; and the Monte-Carlo Masters, which trades big crowds for pure glamour along the French Riviera.

Final Thoughts

None of these will replace the prestige of lifting a Grand Slam trophy. But for a fan looking for great tennis, better access, and a lighter price tag, this is where the real value — and often the real fun — is on tour.

Filed Under: Lead Story Tagged With: Indian Wells, Miami Open, Rogers Cup

What The Miami Open Offers Fans

March 14, 2025 by Randy Walker Leave a Comment

The Miami Open presented by Itaú will serve up a world-class spectacle that blends elite competition, electrifying entertainment and an unbeatable atmosphere. From March 16–30, fans from around the globe will converge in Miami Gardens to witness the sport’s biggest stars in action while soaking in the city’s vibrant energy.

Beyond the thrilling matches, fans can indulge in a variety of unique experiences that make this event a must-attend.

Seasoned Champions and Rising Stars Compete on the Big Stage

Get ready for non-stop, edge-of-your-seat action as the world’s top-ranked players battle it out. The men’s and women’s fields include a combined 21 players who have won titles this season. The entry list also features 15 past Grand Slam tournament champions and 32 players who have won a total of 125 ATP and WTA 1000-level titles. Highlights include Novak Djokovic, Alexander Zverev, Daniil Medvedev, Iga Świątek, Coco Gauff, Aryna Sabalenka, Carlos Alcaraz, João Fonseca, Danielle Collins, Naomi Osaka, Petra Kvitova, Madison Keys and Taylor Fritz.

A Culinary Playground for All

Indulge in a culinary journey, featuring an exceptional lineup of dining options. Leading the new additions is Zuma, the globally renowned hotspot bringing its signature modern Japanese flair. Joining the lineup are bold newcomers like Fabel Miami, transporting its Miami vibe to The Grove while serving Mediterranean delights, and Miami Slice, dishing out next-level artisanal pizzas. Fan favorites Bodega Taqueria y Tequila and Kiki on the River return with their iconic Mexican and Greek flavors.

Sip, Savor, Celebrate

Elevate your experience with premium cocktails and exclusive lounges. Sip the Miami Open signature Ace Paloma by Dobel at the Dobel Tequila Club, unwind with a Brugal Cafecito Martini at La Casa Brugal or indulge in a refreshing draught beer at Stella Artois Racquet Club.

More Than Tennis: A Festival of Culture, Music & Celebration

Designed with the fans in mind, this year’s tournament will include fun and engaging theme days celebrating culture, empowerment and pride. Fans can look forward to the following themes:

  • March 16: Opening Day presented by bakerly– Miami Open’s first ever free fan event, featuring family friendly entertainment, musical performances and complimentary tickets and parking for all guests. Plus, don’t miss the Opening Day fashion show highlighting the exclusive merchandise from the Miami Open Shop and Lacoste available across campus, offering fans a stylish preview of the tournament’s latest collections.
  • March 19: Brazilian Heritage Day presented by Itaú– Enjoy Brazilian performances along with authentic coffee specials and refreshing Caipirinhas.
  • March 20: Hispanic Heritage Day presented by PNC Bank– Hispanic performances with mariachi and Latin-style drummers, delicious offerings from Hispanic food partners on campus and sip on a curated cocktails at select bars.
  • March 24: Women’s Empowerment Day presented by Gillette Venus– Explore pop-ups from female-owned businesses across campus. And at 5:30 p.m., stop by the women’s empowerment panel featuring moderator Jessica Robertson, co-founder and chief content officer at TOGETHXR, along with panelists Martina Navratilova, 18-time Grand Slam singles champion, internet personality Morgan Riddle and Jenny Nguyen, founder and owner of The Sports Bra.
  • March 25: Out at the Open– Celebrate LGBTQ+ pride with vibrant performances and special giveaways throughout the day.
  • March 27: College Night presented by DoorDash– College students can enjoy dynamic performances from local college DJs, interact with college mascots and experience the exclusive DashPass Lounge presented by DoorDash.
  • March 29: Kids Day – Celebrate Kids Day with fun activities for the whole family like face painting, airbrush tattoos, giveaways and live entertainment.

Padel Takes the Center Stage

For the first time ever, witness the Publix Padel Cup as padel—a global sensation—debuts at the Miami Open presented by Itaú from March 27-30. Over the course of two exciting weeks, fans will have the chance to witness top tier padel activities. Additionally, this year the Ultra Park by Padel Lux will debut, featuring custom luxury padel courts throughout the duration of the Miami Open presented by Itaú.

Game, Set, Inspire: Miami Open Wheelchair Invitational

The Miami Open Wheelchair Invitational returns, now with former champion Dana Mathewson leading the charge as the new Assistant Tournament Director. From March 26-28, this inspiring event will showcase the athleticism and determination of the world’s top wheelchair tennis players.

Sponsors, Surprises & Unforgettable Experiences

With a record-breaking lineup of sponsors, fans can look forward to next-level experiences, exclusive VIP perks, and exciting surprises at the 2025 Miami Open presented by Itaú. Visit the Cadillac display at the Sunset Terrace to explore its lineup of iconic EVs, including the first-ever OPTIQ and VISTIQ, and the all-electric LYRIQ, the best-selling EV in the US. Don’t miss the Baptist Health Skills Zone, where you can put your tennis abilities to the test. Stop by the Dunlop booth to get a demonstration of the world’s first courtside smart kiosk designed to provide racket sports players with instant access to premium equipment.

Where Fashion Comes to Play

The Miami Open is stepping up its style game with the new Miami Open Shop featuring a refreshed merchandise offering that captures the excitement and culture of the tournament and Miami. Additionally, Lacoste will bring its signature elegance to the event with an on-site store and special pop-ups throughout the campus, offering fans premium tennis apparel and accessories. Mark your calendars for March 16 and get a first look at the new pieces during the Miami Open x Lacoste Fashion Show taking place on the Fountain Aisles at 3pm.

Soar Above It All on the Skyview Gondola

Want the best seat in the house? Hop on the Piper-Heidsieck Champagne Skyview for breathtaking aerial views of the Hard Rock Stadium grounds and the stunning Miami skyline. Adults can enjoy the ride for just $10, while kids can hop on for only $5.

A Ticket for Every Fan 

The Miami Open presented by Itaú has a ticket for every kind of fan. Take advantage of Single Session Tickets for reserved seats on the stadium court or a Ground Pass for an affordable way to explore the tournament, catch rising stars on outer courts and enjoy the unbeatable atmosphere. Whatever your style, there’s a perfect way to experience the action.

For a full list of tournament sponsors and for ticket information, please visit www.miamiopen.com.

Filed Under: Blogs, Featured Columns, Latest News, Lead Story Tagged With: Miami Open, Tennis

Jannik Sinner’s Win Wraps Up Record-Breaking Miami Open

April 1, 2024 by Randy Walker Leave a Comment

The 2024 Miami Open presented by Itaú wrapped up this evening, having crowned two new singles champions and set a new attendance record of 395,683. 

After an action packed two weeks, American Danielle Collins captured the biggest title of her career beating No. 4 seed, Elena Rybakina 7-5 6-3 in the Miami Open presented by Itaú final. On the men’s side, it was third time lucky for Jannik Sinner at the Miami Open presented by Itaú when the Italian defeated Grigor Dimitrov 6-3, 6-1 having reached the final in both ’21 and ’23. 

American duo of Sofia Kenin and Bethanie Mattek-Sands captured the Miami Open women’s doubles title, whilst India’s Rohan Bopanna and Australia’s Matthew Ebden clinched the men’s doubles title.

The tournament’s slogan, ‘where tennis comes to play’ perfectly encapsulates the vibrant atmosphere of the Hard Rock Stadium campus from the moment the tournament started, opening with a Family Day on Sunday March 17, continuing all the way through to the final evening, where Go Go Gadjet played out the Final Set of the 2024 Miami Open. 

Miami Open Unites followed family day, with the world’s best players heading out into the community of Miami-Dade County for a day of service. Taking part were Rebuilding Together, Humane Society of Greater Miami, Baptist Cancer Institute, Health in the Hood, Miami Open Rescue Mission and Big Brothers Big Sisters and Amigos for Kids who enjoyed a clinic hosted by FirstServe.  

Over 25 ATP and WTA players took part in Miami Open Unites including: Stefanos Tsitsipas, Sebastian Korda, Casper Ruud, Alex de Minaur, Grigor Dimitrov, Jessica Pegula, Katie Boulter, Sloane Stephens, Jasmine Paolini, Jack Draper, Cam Norrie, Nicolás Jarry, Holger Rune, Alexander Zverev, Hubert Hurkacz, Caroline Garcia, Donna Vekic, Felix Auger-Aliassime, Sofia Kenin, Madison Keys and Tournament Director James Blake. 

Long-time presenting partners Itaú Unibanco marked its sponsorship renewal through to 2028, by introducing a special ’First Serve’ moment to mark the start of the ATP main draw, with rising Brazilian tennis star Rafael Padilha, firing an impressive first serve on stadium court. 

Much-prized hospitality upgrades were delivered to spectators on stadium court, courtesy of Itaú, PIF, Emirates and Betway, as well as a plethora of amazing sponsor product giveaways throughout the campus. Fans enjoyed best-in-class food and beverage offerings which saw them staying late into the night to enjoy the unique atmosphere of the only tournament with a stadium within an NFL stadium. 

The unique Miami vibe threaded throughout the enhanced campus with fans relishing the wide, eclectic range of food and beverage options available. More than 30 sponsors activated across the grounds, ensuring fans enjoyed the Miami Open experience both on and off court in equal measure.  

The Miami Open Wheelchair Invitational was a fantastic addition to the second week, with world No.1 Diede De Groot and 50-time major winner Shingo Kunieda crowned as champions of the inaugural event. 

Major League Pickleball Showcase made its debut, opening with a celebrity pro-am and professionals including Andrei Daescu, Federico Staksrud, Hannah Blatt and Jessie Irvine.

Other highlights from the two weeks included many celebrity and athletes sightings including Jon Bon Jovi, Mike Tyson, Serena Williams, Shakira, Pusha T, Ronaldo (Brazilian), Sergio Busquets, Neymar, Jimmy Butler, Andre Agassi, Kaiir Elam, Kamaru Usman, Bam Adebayo and Redfoo. 

Finally, dates were announced for the 2025 Miami Open presented by Itaú with fans marking their calendars for March 16 – 30, 2025 (Subject to Change) Fans are able to sign up for more information here. 

For field and ticket information, please visit www.miamiopen.com   

Filed Under: Blogs, Latest News, Lead Story Tagged With: Jannik Sinner, Miami Open

Danielle Collins Is Surprise Miami Open Winner

March 31, 2024 by Randy Walker Leave a Comment

by Staff and Provided Media Information

American Danielle Collins captured the biggest title of her career beating No. 4 seed, Elena Rybakina 7-5 6-3 in the Miami Open presented by Itaú final. This is her third WTA title and she is the second unseeded woman to win the Miami Open. Collins is the first American woman to take home the Miami Open title since Sloane Stephens in 2018 and the sixth American woman to win overall. Ranked No. 53, she is the lowest ranked woman to win in Miami.

Collins told media: “What a dream come true to have played at the level that I have played consistently over the last two weeks. This has been such a journey for me. 30 years old, you know, this was the finals of my first 1000, and it’s been a different journey than I think a lot of the stories that we’re familiar with.  It’s just been amazing to go out today and to have felt the energy that I felt from the fans and literally feel like I’m playing in front of thousands of my best friends, that was just surreal. I will never forget this day because of that. Everywhere I looked, people were, like, Let’s go, Danielle. You can do this. The encouragement I got, it was hard for me to hide the emotion. I think these are the moments that we live for and don’t always get to have them. It was just really special.”

Collins earned $1,100,000 for the victory. Her other hallmark result in pro tennis was reaching the Australian Open singles final in 2022. She won NCAA singles titles for the University of Virginia in 2014 and 2016.

India’s Rohan Bopanna and Australia’s Matthew Ebden clinched the 2024 Miami Open presented by Itaú men’s doubles title after defeating Croatia’s Ivan Dodig and American Austin Krajicek, 6-7(3) 6-3 10-6 in 1 hour and 41 minutes. This victory was their second as a pair at ATP Masters 1000 level after their 2023 title run in Indian Wells, and it has ensured they consolidate their position at the the PIF ATP Live Doubles Teams Rankings.

“It’s been magical, especially to win here, in the Magic City. It’s been beautiful. I have to thank Matthew, who has been such a great partner for what he does on the court, with the communication, with the way we handle pressure situations,” commented Bopanna.

Newyear Photos

Filed Under: Blogs, Featured Columns, Latest News, Lead Story Tagged With: Danielle Collins, Miami Open

USTA Becomes First NGB To Partner With President’s Council On Sports Fitness and Nutrition

March 28, 2024 by Randy Walker Leave a Comment

Tennis is the healthiest sport in the world and today the United States Tennis Association (USTA), alongside Second Gentleman Douglas Emhoff and special guests from the White House, announced that the USTA is the first National Governing Body (NGB) to partner with the President’s Council on Sports, Fitness, and Nutrition (PCSFN). The PCSFN is a federal advisory committee that aims to promote nutrition and physical activity for all people, regardless of background or ability. Tennis is also the first racquet sport to make this commitment. As part of the agreement, the PCSFN and USTA will work collaboratively to bring national health and nutrition programming to communities where tennis is played.


The historic announcement was made today at a press event at the Miami Open that included Second Gentleman of the United States Douglas Emhoff; Dr. J. Nadine Gracia, President’s Council on Sports, Fitness, and Nutrition; Cindy Long, Administrator, USDA Food and Nutrition Service; Dr. Brian Hainline, Chairman of the Board and President, USTA; and James Blake, Tournament Director, Miami Open and former world No. 4 ranked player.
 

“This partnership will make a real difference in real lives. Thank you to the USTA for your dedication to this critical work,” said Second Gentleman Douglas Emhoff. “With your help, President Biden, Vice President Harris, and the entire Biden-Harris Administration will continue to make progress in the fight to end hunger and build healthy communities in America.”
 

“Making this commitment to support the President’s Council on Sports, Fitness and Nutrition falls directly in line with the USTA mission of growing tennis to inspire healthier people and communities everywhere,” said Brian Hainline. “Tennis has tremendous wellness benefits, including increased longevity coupled with improved physical, mental, emotional and social health, and we believe that we can make a positive societal impact by bringing health and nutrition programming to tennis communities across our great country.”


“The President’s Council on Sports, Fitness, and Nutrition is excited to welcome the USTA as the newest partner in our historic series of agreements with every major sports league and players association,” said Rayhaan Merani, Executive Director for the President’s Council on Sports, Fitness, and Nutrition. “Under President Biden’s leadership, this Council continues to build alliances that promote healthy eating, physical activity and a healthier America. Together with the USTA, the President’s Council is serving up new opportunities for all Americans to lead active and healthy lives.”


“We applaud USTA for expanding the reach of the President’s Council on Sports, Fitness, and Nutrition to the racquet sports community,” said Administrator Cindy Long. “At USDA, we know that physical activity and nutrition are both essential for a healthy lifestyle. Our nutrition programs and initiatives such as MyPlate and summer nutrition are powerful, far-reaching tools to advance nutrition security and support people’s health and well-being. We look forward to partnering with USTA as we carry out the Biden-Harris Administration’s whole-of-society approach to ending hunger and building healthy communities.”


The USTA joins 14 other sports entities, including professional leagues and player associations, in making the pledge.
 

Tennis is the Healthiest Sport in the World
 

According to multiple sources and studies, tennis has been shown to have a significant positive impact on the health of participants. Included in the effects:

  • Tennis players on average lived an additional 9.7 years than sedentary individuals*.
  • The 9.7 additional years for tennis players ranked highest among all sports included within the study, beating out soccer by 5 years (4.7), cycling by 6 years (3.7), swimming by 6.3 years (3.4) and jogging by 6.5 years (3.2).*
  • Participation in racquet sports such as tennis reduces risk of all-cause mortality by 47 percent and cardiovascular-related death by 56 percent.**
  • Consistent, regular recreational competition provided by sports leagues like tennis present significant social and emotional health benefits. The sense of community built through participating in USTA Leagues significantly improved players’ sense of happiness and minimized depressive symptoms.***
  • Tennis players generally exhibit higher self-esteem and optimism compared to other athletes and non-athletes. In addition, tennis players generally manifest lower rates of anxiety, anger, and depression when compared to their athlete and non-athlete peers.****

# # #

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, along with approximately 100 Pro Circuit events throughout the U.S., and selects the teams for Davis Cup, Billie Jean King Cup, and the Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the National Junior Tennis & Learning (NJTL) network. For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter (X) and TikTok.

L to R: James Blake, Tournament Director, Miami Open; Dr. J. Nadine Gracia, President’s Council on Sports, Fitness, and Nutrition; Douglas Emhoff, Second Gentleman, White House; Cindy Long, Administrator, USDA Food and Nutrition Service; Dr. Brian Hainline, President and Chairman of the Board, USTA. Credit: Jennifer Pottheiser/USTA.

Filed Under: Blogs, Featured Columns, Latest News, Lead Story Tagged With: First Gentleman, Miami Open, USTA

Chris Eubanks, FICO Teach Kids About Financial Literacy During Miami Open

March 21, 2024 by Randy Walker Leave a Comment

FICO, a leading analytics software firm, has partnered with American tennis star Chris Eubanks in its latest financial literacy initiative. Eubanks, who broke into the sport’s Top 30 last year, has teamed up with FICO to help raise awareness of the need for financial and credit education as the essential first step to achieve financial literacy. The collaboration kicks off as Eubanks takes the court at the Miami Open.

To kick off the partnership during the Miami Open, Eubanks and FICO visited with students at Miami Beach Nautilus Middle School to share credit and financial education basics in hopes of inspiring a lifelong enthusiasm for financial literacy.

“I’m excited to partner with FICO to not only raise awareness about the need for financial education but also learn more about it myself,” said Eubanks. “I was lucky that I learned the financial basics from a pretty young age from a family member and mentor. It’s something that is extremely important to me and to be able to partner with a company like FICO is my way of paying it forward.”

The FICO® Score is used by 90% of top U.S. lenders who extend credit for personal loans, mortgages, auto loans, credit cards and more, which is why it is so important for people to know their FICO Score and what impacts it.

“Chris is a performance-oriented athlete and an inspiration to many. He is someone who deeply understands the importance of financial literacy and has seen the benefits firsthand on his own financial journey,” said Nikhil Behl, chief marketing officer at FICO. “We hope Chris inspires more people to understand the importance of money and credit education and help them on their financial journey.”

To kick off the partnership during the Miami Open, Eubanks and FICO will visit students at Miami Beach Nautilus Middle School on March 19 to share credit and financial education basics in hopes of inspiring a lifelong enthusiasm for financial literacy.

FICO offers many resources to help people kick start their financial literacy and credit education journey including:

  • myFICO® Service – The website or myFICO app lets consumers check and monitor their FICO® Score for free. Plus, FICO continuously updates the website and app with credit education materials that can help anyone understand their credit and know where they stand.
  • FICO® Score Open Access – Many people can view their FICO® Score right on their bank statement or in their bank’s online banking or mobile app. FICO launched the Open Access Program ten years ago and today, hundreds of lenders are participating in the FICO® Score Open Access program to provide FICO Scores to consumers for free.
  • Score A Better FutureTM – Celebrating five years since its launch, this is FICO’s free credit education program. Through nationwide events, the program teaches consumers about the key ingredients of the FICO® Score and connects them to free, one-on-one credit coaching from certified not-for-profit counselors tailored to their individual financial health and goals. For more information and to learn about upcoming events visit: https://www.fico.com/sabf/.
  • Score A Better FutureTM Fundamentals – A curriculum to teach middle-school and high-school students the basics of credit and how it will affect their lives, FICO Fundamentals helps fill the gap between the growing need for financial education in the U.S. and the limited availability of financial education content for young people.

About FICO

FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 100 countries do everything from protecting 2.6 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency.
Learn more at https://www.fico.com.

Join the conversation at https://twitter.com/fico & https://www.fico.com/en/blogs/.
For FICO news and media resources, visit www.fico.com/en/newsroom.
FICO, myFICO and Score A Better Future are trademarks or registered trademarks of Fair Isaac Corporation in the U.S. and other countries.

Filed Under: Blogs, Featured Columns, Latest News, Lead Story Tagged With: Chris Eubanks, FICO, Miami Open

Itau Renews As Miami Open Presenting Sponsor Through 2028

March 18, 2024 by tennisbloggers Leave a Comment

With a solid, long-lasting partnership of 17 years, Itaú Unibanco announced the renewal of its sponsorship contract for the Miami Open that will last until 2028. This tournament is part of the ATP 1000 category, a series of tennis tournaments on the Professional Tennis Players Association circuit. The bank remains the presenting sponsor of the next five editions, maintaining the “presented by Itaú” category. To celebrate this feat, a new tradition will be introduced in the tournament this year: the First Serve, that is, the first inaugural serve in the history of tennis to be struck by athlete Rafael Padilha, from the Rede Tênis Brasil (Tennis Brazil Network) project, supported by Itaú Unibanco.

Born in the city of Porto Alegre, Padilha took up tennis at just nine years of age and had his first contact with the sport through this initiative. The eldest of seven siblings, Padilha was the top player in the state ranking for two successive years in the under 12, 14, 16 and 18 categories, playing in Brazilian and ITF Juniors tournaments, such as the Banana Bowl and the Brazil Juniors Cup. Still through the project, in 2023 he went into the backstage of the Miami Open tournament, practiced on its courts, and met some of his main idols – among them, Carlos Alcaraz, currently the world’s number 2, and Brazilians Bia Haddad and Thiago Monteiro.

“We believe that sport has the power to change people’s lives. That’s why it’s such a strong pillar of activity at Itaú. Our support ranges from projects that use sport as a means to develop Brazilian children and youngsters to those focused on high performance, such as the Miami Open. We support social actions such as Rede Tenis Brasil, Bola Dentro (Ball In), Instituto Guga Kuerten and Tenis para Todos Paraisópolis (Tennis for all Paraisópolis). We are also proud to support the talented Brazilian tennis player Bia Haddad since 2023, showcasing our commitment to helping the sport grow in Brazil and promoting the development of young athletes”, says Eduardo Tracanella, Itaú Unibanco’s Chief Marketing Officer.

“Itaú has been an exceptional partner for the Miami Open over the past 15 years including as a presenting sponsor since 2015, and it has been a critical part in the evolution of the

tournament. We’re thrilled to continue our relationship with them for an additional four years, and we look forward to working together to foster further growth and innovation for this milestone event,” said Josh Ripple, Senior Vice President, Tennis Events, IMG.

Itaú Unibanco’s relationship with tennis dates back to the 1970s, with Itaú Tennis Cup, and aims to operate in all areas of the sport: educational, youth development and high performance. By renewing this commitment, the bank reaffirms its support for the values and traditions of sport in Brazil, consolidating its presence in the international tennis arena and showcasing mutual trust and determination to promote high-performance tennis. This year, Itaú Personnalité’s presence is expanded with an exclusive lounge with a view of the main courts, equipped with a bar, tables, armchairs to relax and the presence of a DJ, as well as an interactive photo space.

First Serve: a new tradition started by Itaú at the Miami Open

From the alleys of Vila Kédi in Porto Alegre, Rafael Padilha is an outstanding athlete coming through the project. At the age of 9, he had his first contact with tennis through the Rede Tênis Brasil project. The path taken by this young man has led him directly to a position of high responsibility at the next Miami Open: he’ll make the tournament’s first serve, an unprecedented feat in the history of world tennis, and just led by Itaú.

Inspired by players such as Bia Haddad and Carlos Alcaraz, Rafael faces challenges in Brazilian and ITF Juniors tournaments, including renowned competitions such as the Banana Bowl and the Brazil Juniors Cup. Padilha also invests time in studying English to try for a scholarship at a U.S. university. “He’s not only a talented competitor on the courts, but also a young man who understands the importance of dedication and education to progress. We are proud, here at Itaú, to support projects that boost opportunities through sport”, adds Tracanella.

The 2024 Miami Open is held at the Hard Rock Stadium, the home of Miami Dolphins and the F1 Miami Grand Prix (U.S.), and is scheduled for March 17 – 31, 2024. The world’s best-ranked tennis players have already confirmed presence, including Bia Haddad, sponsored by Itaú Personnalité and the first Brazilian to rank among the world’s top 15 in her category. During this year’s tournament, Itaú will offer the public a lounge equipped with a bar, tables, lounge chairs and a DJ, as well as an interactive photo space and tennis clinics with top players.

About Itaú Unibanco:
Itaú Unibanco’s purpose is to promote people’s power of transformation and we do it through a strategic agenda focused on client centricity and digital transformation, based also on the diversity of our people. The largest bank in Latin America, Itaú Unibanco is present in 18 countries and has more than 70 million customers, among individuals and companies in all segments, to whom we offer the best experiences in financial products and services. Itaú Unibanco has been selected for the 24st consecutive time to be part of the Dow Jones Sustainability World Index (DJSI World), being the only Latin American financial institution to be part of the index since its creation in 1999. www.itau.com.br


Miami Open Grounds (Photo by Justin Cohen Photography)

Filed Under: Blogs, Featured Columns, Latest News, Lead Story Tagged With: Itau, Miami Open

Medvedev Challenges Alcaraz Dominance

April 3, 2023 by Randy Walker Leave a Comment

BY JAMES BECK

Watch out men’s tennis.

Here comes Daniil Medvedev.

So, the men’s tour doesn’t belong to Carlos Alcaraz just yet.

Medvedev may not look that great as a tennis player, but just watch his tenacity and strategy. He plays to win, and he does just that most of the time.

He can be forgiven for losing to Alcaraz two weeks earlier in the Indian Wells final when you look at what he did in Miami.

DANIIL BEATS THE HEAT AND SINNER

Medvedev beat the heat all week and then withstood the bullets of Jannik Sinner in Sunday’s final. He’s tennis’ hottest player right now with a 24-1 record in his last 25 matches.

Even Alcaraz can’t top that, although the Spanish Wonder’s ATP points total is right below No. 1-ranked Novak Djokovic’s.

Medvedev double-faults his share of the time, but he blasts aces just about as often on second serves. The slender Russian hits winners almost at will while playing a cat-and-mouse rallying game with his opponents.

HELP FROM SINNER

Of course, Medvedev had some help from Sinner in Miami.  Sinner wore out the acrobatic Acaraz in the semifinals, and wore out himself in the process.

So, not only are Djokovic and Rafa Nadal, along with Acaraz, Sinner and Stefanos Tsitsipas key players to watch in the European clay-court season, it may be time for the 27-year-old Medvedev to nail down a Grand Slam title other than the one he earned at the 2021 U.S. Open.

ANYTHING CAN HAPPEN ON RED CLAY

Another Alcaraz-like might even burst on the scene in Europe. Or maybe Americans Taylor Fritz, Tommy Paul or Frances Tiafoe might make their mark on the red clay.

Anything seems to be possible, with Djokovic still a little unpredictable, and Nadal and Alcaraz sometimes one bad step away from an injury.

Who would have thought at the start of 2022 that a young man named Alcaraz would become  the world-wide heart-throb of men’s tennis in such a short time.

YES, CARLOS ALCARAZ HAS FLAWS

Of course, Alcaraz has flaws.

He still has to learn that tennis isn’t soccer or football.

Diving for loose balls all over the court makes no sense at all. Except maybe on Wimbledon’s grass.

And certainly not on the hard courts of Miami.

He makes landing on two hands and his toes, or maybe two arms and two knees look spectacular. But the only thing that does is threaten his career. Of course, he doesn’t win many of those points.

The football fans among the crowd love Alcaraz for those stunts. Alcaraz still needs to grow up by the time he reaches 20 years old.

—

James Beck was the 2003 winner of the USTA National Media Award  for print media. A 1995 MBA graduate of The Citadel, he can be reached at Jamesbecktennis@gmail.com.

Daniil Medvedev

Filed Under: Blogs, Featured Columns, Latest News, Lead Story Tagged With: ATP, Carlos Alcaraz, Daniil Medvedev, JAmes Beck, Miami Open

Performance Hydration Leader Ready® Joins Global Tennis Market, Fuels Ready® Athlete Jessica Pegula at Miami Open

March 17, 2023 by Randy Walker Leave a Comment

Ready® (@ready_nutrition), one of the fastest growing sports nutrition companies in America with co-owners NFL superstar Aaron Donald and world basketball icon Giannis Antetokounmpo, is making its mark in the tennis world, being named the Official Sports Drink of the Miami Open Tennis Tournament.
Ready® Athlete Jessica Pegula, America’s top ranked player and #3 in the world, will join fellow participants for one of the largest combined ATP/WTA combined tournaments in the world scheduled for March 19 – April 2 at Hard Rock Stadium. The tournament sports a who’s who of past champions including Andre Agassi, Pete Sampras, Roger Federer and Novak Djokovic along with Martina Navratilova, Chris Evert, Steffi Graf and the Williams sisters on the ladies’ side.
Ready® will use the high-profile exposure of the Open to highlight the launch of Ready® Light Sports Drink, its advanced, science-based beverage designed to optimize hydration replenishment and energy production.
The partnership follows Ready’s® signing of Pegula last August as a Ready® Athlete to represent both the brand’s products and provide a shining example of the unique goal achievement and perseverance mentality that is an integral part of the brand’s messaging and Pegula’s career.
Ready’s® sponsorship assets include product integration (sports drink, protein bars and powder) in player and recovery areas for competitor use, court and video board signage, on court cooler placement, product sampling, tournament social and digital branding, and commercial opportunities on the Tennis Channel’s coverage of the tournament reaching over 11 million viewers worldwide. Ready® will premier Pegula’s first promotional spot for the brand on the telecast.
“We’re absolutely thrilled to be chosen as a partner with such a prestigious tournament featuring players from all over the world,” said Ready® Founder and CEO Pat Cavanaugh. “We’re especially looking forward to our best-in-class products being available to help fuel the players and assist them in their recovery.”
About Ready®
Ready® was founded in 2012 by former University of Pittsburgh basketball team captain, Pat Cavanaugh. The company’s all-natural portfolio includes its super fruit-based sports drinks, protein bars, protein water, plant based functional snacks and protein powder. Its products are currently available in over 25,000 retail outlets including Walmart, Costco, Dollar Tree, Whole Foods, Publix, Food Lion and Giant Eagle. Over 200 college and university athletic programs have provided their student-athletes with Ready® products with the brand currently being the Official Protein of UCLA Athletics and Official Sports Drink of Gonzaga athletics and its nationally renowned basketball program. The United States’ top ranked tennis player and #3-ranked in the world, Jessica Pegula, and NFL rookie quarterback Kenny Pickett have joined the Brand as Ready® Athletes. Ready® is also the Official Sports Drink of The Amateur Athletic Union (AAU). The Brand has committed to a major funding partnership with the Susan G. Komen organization for 2023.

Filed Under: Blogs, Featured Columns, Latest News, Lead Story Tagged With: Jessica Pegula, Miami Open, Ready

Carlos Alcaraz wins first Masters in Miami, confirms wonderkid status

April 4, 2022 by tennisbloggers Leave a Comment

Carlos Alcaraz wins his first Masters title in Miami and hereby confirms that he is the new wonderkid in tennis. Alcaraz beat Casper Ruud in straight sets 7-5 6-4. 

By winning the Miami tournament Alcaraz is the 2nd youngest player to ever win a Masters title. Only Michael Chang, (Toronto, 1990) and Rafael Nadal (Monte Carlo, 2005) were younger when they won a tournament in this highly prestigious category in professional tennis. The Masters tournament are directly placed under Grand Slam tournaments.

Alcaraz, who is of this week is the number 11 on the ATP Tour rankings, also reached the semi finals of the Indian Wells tournament, another prestigious Masters’ tournament and also considered to be the fifth Grand Slam, gave all he got and then some in Miami to win the third title of his career.

Alcaraz, who was born in Murcia, Spain was pleasantly surprised by coach Juan Carlos Ferrero, who went back to Spain due to the passing of his father.

Alcaraz has a rusty start

Alcaraz did not want to disappoint his Ferrero with whom he has been collaborating in 2019, and may have felt some pressure because he was off to a rusty start with a lot of unforced errors.

Casper Ruud, who also played his first Masters finale like Alcaraz, happily took advantage of the bad start of the Spanish youngster. The Norwegian, number seven in the world, took a 4-1 lead but Alcaraz rejuvenated his game and took the first set with 7-5.

Alcaraz put more variety in his game and dominated Ruud. The Spaniard took a quick 3-0 lead in the second set and won the set and match swiftly by hitting matchpoint on a lovegame.

Alcaraz became the youngest Miami tournament ever and broke the “Spanish curse”. Sergi Bruguera, Carlos Moya, David Ferrer and Rafael Nadal (5x) also reached the finals of the prestigious Miami tournament but there never was a Spanish winner.

A tribute to Juan Carlos Ferrero

“Eduardo always with us,” he wrote on the lens with a heart before acknowledging his coach’s gesture of attending the final in his speech. “Juan Carlos came yesterday, it’s a tough moment for him and I want to say thank you to him for coming to stay with me in this important moment for me, for my career,” the newly-crowned Miami Open said. “It’s pretty amazing to share this with you.”

Filed Under: Featured Columns, Lead Story, Mondays with Morgan Adams Tagged With: Carlos Alcaraz, Miami Masters Series, Miami Open, Rafael Nadal

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