Tennis Channel Extends Partnership To Broadcast Davis Cup, Billie Jean King Cup

Tennis Channel and the International Tennis Federation (ITF) have extended their long-running partnership with the Billie Jean King Cup by Gainbridge^TM and Davis Cup, the World Cup of Tennis events for women and men, respectively. 

Under the new multi-year agreement, Tennis Channel will remain the exclusive U.S. home for both tournaments across its linear channel, app and TennisChannel.com, continuing a relationship that began in 2009. The deal now runs through 2027 for the Billie Jean King Cup and 2028 for the Davis Cup. The extension also marks a significant expansion of Tennis Channel’s international reach, with rights to broadcast in Germany, Austria, Switzerland and the United Kingdom.  Additionally, rights for the Billie Jean King Cup have been secured in Spain – a new and important market where interest in women’s tennis continues to see strong growth.

The ITF is the global governing body of tennis and organises the Billie Jean King Cup by Gainbridge and Davis Cup, the two largest annual international team competitions in the sport.  Both events are played annually, with nations from across the world competing at a variety of stages throughout the year for the chance to progress to the next level.

Both competitions culminate with finals events that feature the year’s top eight nations competing in a knock-out competition for the right to be crowned world champions.

The Billie Jean King Cup by Gainbridge Finals will take place in Shenzhen, China, September 16-21, while the Davis Cup Final 8 is set for Bologna, Italy, November 18-23.

David Haggerty, ITF President, said “For many years Tennis Channel has helped bring the World Cup of Tennis to millions of people around the world and this extension is great news for both Billie Jean King Cup and Davis Cup. We look forward to continuing to work alongside Tennis Channel to continue this growth for years to come.”

The United States has won the Billie Jean King Cup by Gainbridge 18 times and the Davis Cup 32 times, both records.

“Davis Cup and Billie Jean King Cup are iconic events in our sport and pillars of Tennis Channel’s schedule throughout the year,” said Jeff Blackburn, Chairman and CEO, Tennis Channel.  “We’ve had a long-running partnership with the ITF and can’t wait for this next chapter with them.  Together we want to shine as much light as we can on the history and passion surrounding the cups, and grow awareness and fans in both the U.S. and other countries.”

The Billie Jean King Cup by Gainbridge remains the world’s largest annual international team competition in women’s tennis, with nations competing year-round for a place in the Finals. As the women’s World Cup of Tennis it brings together top players to represent their countries on a global stage, continuing a tradition of national pride and elite-level competition.

“We’re proud to strengthen our partnership with Tennis Channel, particularly in key international markets such as the United States, United Kingdom, Germany, Austria, Switzerland, and now Spain, where women’s tennis continues to flourish. As the world’s leading platform for women’s national team tennis, the Billie Jean King Cup celebrates national pride, incredible talent and unique spirit on a global stage. This collaboration reflects our long-term commitment to showcasing the power of women’s tennis and expanding its reach to even more fans around the world,” said Kerstin Lutz, CEO of Billie Jean King Cup Limited.

This rights announcement comes on the heels of roster announcements made for the eight countries that have qualified for the Billie Jean King Cup Finals in September. Among the stars who will try to help their nations become world champions are Jessica Pegula (USA), Zheng Qinwen (China), Madison Keys (USA), Jasmine Paolini (Italy), Paula Badosa (Spain), Naomi Osaka (Japan), Elena Rybakina (Kazakhstan), Emma Raducanu (Great Britain) and Elina Svitolina (Ukraine).