waterdrop® is proud to announce the addition of four exceptional tennis players as its newest ambassadors. This partnership marks another step in the brand’s commitment to sustainable hydration within the world of tennis.
Austrian scale-up waterdrop® has further strengthened its position in tennis by welcoming four new tennis athletes as ambassadors: Jan-Lennard Struff, Yannick Hanfmann, Matteo Arnaldi, and Alexander Bublik. With the Australian Open in full swing – where waterdrop® proudly serves as an Official Partner – this partnership underscores the brand’s commitment to promoting sustainable hydration in the world of tennis.
These athletes are united with waterdrop® by a shared commitment to sustainability and innovation in tennis. By partnering with Struff, Hanfmann, Arnaldi, and Bublik, waterdrop® continues to work with players who recognize the importance of reducing plastic waste and promoting eco-friendly practices in the sport. This partnership also highlights another essential aspect of their performance: sustainable hydration as part of their equipment. The reusable waterdrop® steel bottles, designed to maintain a consistent temperature, are an essential tool for athletes, especially during the intense Australian heat. Keeping drinks cold throughout matches ensures players stay hydrated and focused, giving them a competitive edge on the court.
Struff, currently ranked as Germany’s number two, emphasized the importance of this partnership: “As a professional tennis player, staying hydrated is essential for my performance, especially during demanding tournaments like the Australian Open. Partnering with waterdrop® is a natural fit because they not only provide top-quality hydration solutions but also share my commitment to reducing plastic waste. It’s exciting to work with a brand that’s making a real difference both on and off the court.”
The future of hydration in tennis
As the tennis world gathers in Melbourne for the Australian Open, waterdrop® continues to lead the way in sustainable hydration. As the Official Bottle Partner, the brand provides reusable stainless steel bottles to players, teams, and staff, significantly reducing plastic waste at one of the sport’s most prestigious events. All players competing at the Australian Open, including waterdrop’s newest ambassadors, are equipped with the exclusive Player Bottle, which features a double-walled insulation to keep drinks cold even under the scorching Australian sun. At last year’s Australian Open, over 5,600 litres of water were consumed sustainably thanks to bespoke waterdrop® Player Bottles and on-court refilling stations, achieving a 99 per cent reduction in single-use plastic in player areas. These partnerships demonstrate waterdrop’s ongoing commitment to shaping the future of hydration in tennis while ensuring players have the tools they need to perform at their best.
“Partnering with Jan-Lennard, Yannick, Matteo, and Alexander is a natural extension of our commitment to revolutionising hydration in tennis,” said Martin Murray, founder and CEO of waterdrop®. “These players not only share our passion for sustainability but also recognise the importance of high-quality hydration equipment. Our bottles are more than just sustainable – they are designed to perform, keeping their drinks cold even in the toughest conditions, like the Australian summer heat. Together, we’re pushing the boundaries of what’s possible, both in performance and in protecting our planet.”
A growing presence in tennis
This new partnership adds to waterdrop’s impressive line-up of ambassadors, which includes Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. With a strong presence at tournaments worldwide and a dedication to more sustainable hydration practices, waterdrop® has established itself as a leader in driving sustainable hydration in tennis.
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About waterdrop®
waterdrop®, the fast-growing hydration brand headquartered in Vienna, Austria, has been shaking up the beverage industry since 2016 with its innovative waterdrop® Microdrink hydration cubes and global hydration platform. The company’s mission is to encourage people to drink more water in a more sustainable way.
Now, the company has grown to have more than 4 million customers and over 300 employees, as well as products in over 20,000 retail doors and more than 40 waterdrop® stores in Europe, America, Asia and Australia. More information on www.waterdrop.com.
