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You are here: Home / Archives for Lynn Mennillo

Lynn Mennillo

Show Me The Money

April 18, 2008 by Lynn Mennillo

I like Rafael Nadal. I really do. But on this one very rare instance, I have to side with the ATP over the young Spaniard.
When asked in Miami whether he was comfortable playing in the United States for two consecutive Masters Series events, Nadal said, “I’m very comfortable in United States, but not for this time. It’s not fair have one month, two tournaments, and after go back to Europe and we have to play three Masters Series on clay.”
What especially irked Nadal was that the schedule was changed to accommodate an American TV network. Since television coverage of the NCAA college basketball tournament would have interfered with broadcasting from the Sony Ericsson Open, Miami was pushed back a week. Consequently, the European clay season was shortened by a week, and the three Masters Series events there have to be played over a four week rather than a five week period.
“Everybody can say about the Olympics. Is not for the Olympics,” Nadal explained. “This year we have that. It’s because these two tournaments are one week later, because you have university or something like this, college basketball. I respect 100% the college basketball. I think it’s very important. I know here it’s very important, the college basketball, because I saw always the American players and the mens in the locker room watching always this. But, well, we can’t have the calendar thinking about the college basketball, no? So we are 100% disappointed about this decision of the ATP.”
Nadal then repeated his statements last week during Davis Cup as reported by Reuters: “The truth is the ATP is making our lives almost impossible. Moving Miami and Indian Wells back because of college basketball is something I understand because it’s very important to them but this is a world tour. We only have three Masters Series events and we have to play them with an important tournament like Barcelona all running together.”
At first glance, Nadal seems to have a legitimate argument. The ATP appears to have put monetary concerns over the welfare of their players, and Nadal and the rest of the players should have a say on the schedule and have every right to use the media to express their concerns and vent their frustrations. Even with the proposed changes for 2009, the schedule is a mess, and the ATP seems determined to lessen the importance of clay as a surface. And forcing the players to play three major tournaments in four weeks does border on insanity.
His frustration over the schedule being changed due to March Madness is also understandable. Should one major sport change their schedule to accommodate television coverage of another major sport? Many Americans can relate to Nadal’s frustrations because they are also tired of having the major TV networks dictate the dates and times of sporting events.
But the reality is that given the position of tennis on the sports popularity ladder in many countries including the U.S., the ATP unfortunately did have to create a calendar that took college basketball into consideration.
Sports are a business. Ticket revenues don’t pay for the costs to run a tournament, including those big fat paychecks that the players get at the end of the tournament. It’s the revenue from television rights fees and the sponsors that pay the bills. And sponsors want their corporate names and logos placed strategically on court so that they are visible on television.
CBS broadcasts the NCAA college basketball tournament, an extraordinarily popular event in the U.S. Tennis is not. CBS is also a business. Their revenues are based on ratings, and decisions made are based on that fact. If Miami had kept their original dates, the men’s final would have conflicted with basketball coverage, and the result would most likely have been no television coverage of the men’s final on a major network.
Tennis must be on TV, especially from such a large tournament as the Sony Ericsson Open. It’s not just merely to be visible to grow the game-it’s a matter of survival to be on TV in today’s sports climate. Tennis in the U.S.-and in many other parts of the world-is fighting for a place in a very crowded sports scene, and the ATP is very aware of that fact.
Nadal obviously has to think about his own career, but the ATP has to make decisions based on what is best for the sport in the host country of this very major tournament, not for what is best for one player or merely the very top players in the game. And note that it is only the top players who complain about the schedule. The guys out of the top 50 have to play every week anyway.
What is odd about Nadal’s comments is that he knew at the beginning of the season that Miami would be moved back and that the clay season would be shortened. If he was so concerned about being tired, why then did he fly all the way to Dubai before Indian Wells? You guessed it: $$$$.
In one way, you can’t blame players like Nadal for taking the money thrown at them by the Dubai tournament organizers. But then one may humbly suggest that these same players not complain that the ATP is making decisions solely for monetary reasons without any concern for the players, and of being tired and being forced to play too many tournaments when they are doing exactly the same thing.
This isn’t the first time a top player has complained about the schedule while at the same time flying to distant lands to compete in tournaments or participate in exhibitions that benefit their wallets.
Nadal’s complaints about the college basketball tournament also seem like a smoke screen. The top European players complain every year about having to spend 4-5 weeks in the U.S. for Indian Wells and Miami, and then again in the summer about having to spend August in America. In their own turn, the American players refuse to cross the pond to spend their entire spring on the clay in Europe and are often no-shows for many of the fall European indoor hardcourt events.
It’s a bit difficult to sympathize with either side: players from other parts of the world, including Latin America, Australia, and Asia, spend months on the road without being able to return home.
Players including Nadal also need to realize that when they complain, the average fan only sees an overpaid athlete who doesn’t appreciate their dream life.
These fans would trade places with the players in a heartbeat. Instead of sitting in a cubicle in an office, forced to listen to an irritating boss, and worrying about the mortgage payments, they could travel around the world and get paid enormous sums of money to chase down a fuzzy yellow ball. And play in cities like London, Paris, Rome, and yes, Miami, places that many fans can’t afford to travel to in a lifetime, let alone all in one year, even in the best of economic times.
Again, I like Nadal. It would be hard not to like the young Spaniard. A likable guy and a true warrior, he’s a player who never lets his fans down. Nadal fights for every point, never conceding defeat, even when down. The game’s own Raging Bull is one of the few top players who reveals his emotions on court, inviting the spectators to share the intense moments of a match along with him.
Everywhere he goes, fans clamor to get his autograph or picture, and far more often than not, he willingly complies. He’s a well brought up kid, polite and unassuming. Normally all business on court, he demonstrates an on court maturity far beyond his age.
Tennis players tend to live in an insular world, a bubble like existence since players are out there on their own, fighting to survive themselves in the game. So someone in Nadal’s entourage should explain the facts of life to him. No, not those facts of life. The business facts of life, particularly the importance of television to tennis.

Filed Under: Lead Story Tagged With: ATP Masters Series, ATP Tour News, CBS, Indian Wells, NCAA College Basketball, Rafael Nadal, Sony Ericsson Open

Destination: Miami

March 19, 2008 by Lynn Mennillo

Thinking of attending an ATP tennis tournament? TennisGrandstand begins a new series that reviews pro tournaments from a fan’s perspective.
All tournaments are bound to be a great experience. After all, fans lucky enough to attend a professional tennis event are watching the world’s best tennis players compete in one of sports greatest games! So it’s the intangible that determine whether a tournament is either a “great” or merely a “good” event.
In reviewing a tournament, we take into consideration the general atmosphere of the tournament, the ease of getting into courts, the ability to watch practice sessions, food, prices, hotels and transportation, and entertainment outside the tournament grounds.
Our first destination is also known as tennis’ fifth Grand Slam: the ATP’s Masters Series event in Miami.
General Atmosphere:
The tournament is played in Crandon Park in Key Biscayne, Florida, just south of Miami. The grounds of Crandon Park provide one of the most striking event backdrops in North America, offering an excellent compliment to the exciting tennis fans witness on court.
The Hispanic fans from the Miami area and the South Americans who fly in for the tournament give the Sony Ericsson Open a decidedly latino flair. That influence transfers over to the players. Although Miami is a hardcourt event, the clay court players from South America and Spain have a large, vocal following and are often scheduled on some of the best courts for both play and practice.
Courts:
Unlike the enormous Arthur Ashe stadium at the US Open, fans can still see the ball even when perched high on top of the main stadium in Crandon Park. But the Grandstand is the best place to view action. The second largest court on the tournament grounds is easy to get in and out of, and there isn’t a bad seat in the house.
The same can’t be said of the other main courts. Courts 1 and 2 are far too small for such a large tournament. Fans must often wait in long lines that stretch out from the court entrances. Once a fan is finally able to get a seta, they can’t chance leaving for even a brief restroom break because the long process of getting into the court will begin again.
Practice Sessions:
Watching your favorites practice is rarely a problem in Miami. With only one exception, fans can sit or stand court side on all the practice courts at the event, offering a great opportunity to take pictures and video.
If you are determined to see a particular player, we recommend wearing sneakers. The practice sessions times are not posted and the grounds are large, so you may have to take numerous turn around Crandon Park to find the players you are looking for.
Food:
The Sony Ericsson Open offers fans a variety of culinary treats to choose from, ranging from pasta and seafood to pizza and ice cream. Especially delightful is the strawberries with Nutella and whipped crème wrapped in French crepes.
Prices:
Overall the ticket prices into the event are average for a tennis tournament. And in comparison to the US Open, it’s downright inexpensive.
Remember that once you get a ticket with an assigned seat for the stadium, you can sit anywhere in the Grandstand or outer courts.
Food prices in the grounds are also average for a tournament. For the amount and quality of the food, the prices are reasonable for a professional sports event in the United States.
Hotel:
If you are coming from outside the Miami area, the tournament offers a number of hotel packages with a good choice of price ranges.
Many fans who come from other parts of the world take advantage of the hotel shuttle service due to the heavy traffic in Miami. If letting someone else deal with the driving appeals to you, make sure that the hotel you choose offers shuttle service.
Check the Sony Ericsson Open official web site for more information on hotels and shuttle service. http://www.sonyericssonopen.com/
Entertainment Outside The Grounds:
It’s Miami: sun, beaches, a large variety of terrific restaurants, and South Beach nightlife. Does anything more need to be said?
Helpful Hints:
Helpful Hint # 1 – The Masters Series tournament is a combined men’s and women’s event. That’s good news for some, bad news for other fans. We leave that up to you to decide.
Helpful Hint # 2 – March in sunny Florida is hot so make sure to pack your sunscreen. (There are some exceptions: a couple of years ago in Miami, there was very cool temperatures two nights during the tournament. Fans had to pull out their sweatshirts and jackets, and line up at the on-site Starbucks for hot coffee.) The Miami area can also experience heavy rain during the day so it’s a good idea to bring along an umbrella or rain cape as well.
(This column has been published before by Lynn Mennillo)

Filed Under: Archives Tagged With: Arthur Ashe Stadium, ATP Masters Series, Crandon Park, Key Biscane, US Open

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