ATP, Rolex Announce Partnership Renewal

LONDON – The ATP has announced the renewal of its long-standing partnership with Rolex. The Swiss watchmaker continues as the Official Timekeeper and Gold Partner of the ATP.

Rolex’s relationship with tennis dates back to 1978, and the brand has since gone on to support many of the most prestigious events on the ATP Tour. Through the renewal, Rolex will remain the Official Timekeeper of the ATP Tour, an Official Partner of the Nitto ATP Finals, the ATP’s flagship season finale, and the Next Gen ATP Finals presented by PIF for the world’s top 20-and-under players, reinforcing its commitment to young talent and the future of the game.

Rolex will maintain year-round brand visibility across the ATP’s social and digital platforms, with content providing match start times and game durations, reaching a global fanbase of over one billion.

Daniele Sano, ATP Chief Business Officer, said: “It’s difficult to understate the commitment Rolex has shown towards our sport and the ATP Tour. For almost 50 years, it has championed the qualities that define tennis – elegance, prestige, and precision. As a valued partner of the ATP since 2005, we’re proud to reinforce such an iconic legacy.”

Arnaud Boetsch, Rolex Director of Communication and Image, said: “Rolex is proud to reaffirm its long-standing commitment to tennis. While celebrating the dedication and remarkable performances at the highest levels of the game, Rolex supports the leading tournaments, governing bodies and players, as they continue to shape the future of the sport.”

Rolex is also an Official Partner of all ATP Masters 1000 events, as well as the Australian Open, Roland-Garros, The Championships, Wimbledon, and the US Open. Beyond tennis, the brand holds a significant presence across global sport, including golf, motorsport, yachting and equestrianism.

Rolex counts several leading ATP athletes among its family of Testimonees, including current World No. 1 Carlos Alcaraz and World No. 2 Jannik Sinner, alongside Ben Shelton, João Fonseca and tennis legends Roger Federer and Björn Borg.