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Fashion Focus: K-Swiss springs forward with Haas

February 18, 2008 by Erwin Ong

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The March issue of Tennis has this two-page ad of German dreamboat Tommy Haas modeling for his new sponsor, K-Swiss. I want that headband!

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Tennis goods: There’s not much to look at in their tennis line — the graphics on these tees aren’t anything special. From left to right: Tnns Ball Prntd Crew, $45; IN Motion Slvlss Crw, $42; Ultracel Polo, $52.
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But this jacket from their casual line gets our thumbs up. Skur Track Jacket, $70.
Shoes: Yep, if there’s one thing K-Swiss is known for, it’s delicious shoes. Check out the latest offerings.

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Debut: K-Swiss Tommy made a quick debut at the Delray Beach International Tennis Championships last week. Still rusty from a shoulder injury layoff, he bowed out in the first round to Diego Hartfield 6-2 3-6 6-2.
(ad from Tennis, Haas photo by Palm Beach Post)

Filed Under: TSF Tagged With: advertising, Diego Hartfield, fashion, K-Swiss, Tommy Haas

Monica has dancing shoes, Steffi hawks Louis Vuitton pumps

February 18, 2008 by Erwin Ong

A tale of two legends: Recent retiree Monica Seles will join Marlee Matlin, Adam Carolla, Priscilla Presley and Kristi Yamaguchi in the latest season of Dancing With the Stars. Wow, that’s a “Who’s Who” if I ever saw one.
The sixth season of DWTS will premiere March 17 on ABC. On joining the show, the 34-year-old Seles says “I’m a tennis player. I don’t know a tango from a mango.”
Seles’ recent return to the limelight is likely a big push to move her away from “tennis star” to “celebrity”. If you remember, she followed an appearance on the CBS Morning Show earlier this week with the announcement of her retirement. And now, the dancing. She’s well on her way, but has to play catch up to her biggest rival on the court…

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Steffi Graf‘s PR machine continues to churn. Graf will have a guest stint on Oprah’s Big Give, a “pay it forward” reality show produced by Oprah Winfrey. (Remember when hubby Andre Agassi whacked her in the face? They were taping a segment for it.)
And page five of this week’s New York magazine has an ad from Louis Vuitton featuring the Narcisse Pump. The uppers on this two-tone three-inch heel are hand-stitched. Below the picture is this copy:
“Walk with me. By Steffi Graf”
I look at my schedule and I just have to laugh. I’d need to be six people to get through it all. It seems I’m still running all over the place – only my footwear has changed.”
That’s deep. Do you think she wrote it herself?
Buy: Narcisse Pump, two-tone hand-stitched calf leather with three-inch heel, $1,120, louisvuitton.com.
(USA Today via Marie; photo from New York)

Filed Under: TSF Tagged With: advertising, fashion, Louis Vuitton, Monica Seles, shoes, television

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