Wilson Sporting Goods announced that it will honor 20-year veteran Advisory Staff Member Serena Williams with an Autograph tennis racket.
The Blade Serena Williams (SW) 104 Autograph racket marks only the 16th time in the brand’s 102-year history, and only the second time in the last 38 years, that it has celebrated an athlete with Autograph racket. Serena will debut her new racket at the start of the 2017 season in Australia.
“I’ve played with Wilson rackets since I was a young girl, and to now hold an Autograph racket of my own is a great moment,” said Serena Williams. “I am just thrilled that players of all ages around the world will be able to play with a Wilson racket that bears my signature. This racket feels like me – it reflects my passion, perseverance and drive – and I hope it energizes and encourages those that play with it to always chase their dreams.”
The 2017Blade SW 104 Autograph racket features the new design DNA for Wilson performance tennis rackets. This design includes a simple, bold, and clean aesthetic that features a specially engineered, high performance paint never used in the tennis industry before called Black Velvet. This matte paint provides a smooth, soft, light-absorbing finish Wilson created to significantly improve the “feel,” or tactile experience, a player has when the racket is in his/her hands. This new dimension of “feel” is a unique innovation in the performance tennis rackets space.
The racket also features strong electric green accents, a signature look from the Blade franchise, at the three and nine o’clock positions on the racket’s frame.
To customize her Autograph racket, Serena William chose to add special gold accents to the design, including her signature, initials and the Blade name in gold chrome letters. The racket features a red Wilson-branded butt cap.
The Blade SW 104 Autograph racket is constructed with the latest racket technology from Wilson LABS, the innovation hub at Wilson, including a revolutionary material called Countervail®. With Countervail in a tennis racket, players feel less fatigue, recover quicker and experience better control – without sacrificing stiffness, feedback, or feel.