By Andrea Lubinksky
On Wednesday morning, Novak Djokovic teamed up with UNIQLO CEO Shin Odake and Creative Direcor Naoki Takizawa to give the press a look at his new tennis apparel line. First, Odake explained how appointing Djokovic global brand ambassador is a key part of breaking into the US and global markets. Then the guest of honor joined Odake on stage to talk about his US Open kit and his partnership with the company. Creative Director Takizawa discussed his inspiration for the line, saying, “the national flag of Serbia inspired me when I was thinking about the color and design of his match wear. In particular, I was inspired by the shapes of the wings of the eagles that are on the flag, and with this in mind I began to draw lines in his match wear.” Djokovic demonstrated some of the more unique aspects of his US Open kit, which features a quick open zipper on the jacket and towel lined pockets.
Following the press conference, Djokovic hosted a photo session with fans, some of whom had waited in line for several hours. The 30 minute session started at 10:10am and by 10:40am, the line was still wrapped around the building and most of the way down 53rd Street. Excited fans were thrilled to get their photo taken with the tennis star. Some lucky fans got an autograph or a hug with their photo. The star was very accommodating. Djokovic’s longtime girlfriend, Jelena Ristic, even got in on the photographer action, snapping a few photos on her phone throughout the session.
The new collection features polo shirts and shorts in white, blue, navy, as well as track suits in white and navy. Prices range from $49.90 to $89.90 and the clothes will be available beginning August 27th at all three New York stores. All photos from Wednesday’s event are available on the UNIQLO USA Facebook page.